Why work with a website copywriter?
So here’s the thing: you’ve got better things to do with your time.
Unless your product/ service is website copywriting (and honestly even then DIY can be hard) your time is just better spent playing to your strengths.
It’s like, yes, you could take a week off work to rip up carpet and polish your own floorboards, but an expert would do it faster and better than you could, leaving you free to do what you do best – running your business.
Plus, leaving it to the experts means you won’t end up crying in Bunnings because the rental machine has broken for the third time. (I may be speaking from experience.)
Your business is kind of relying on it – this isn’t something you want to just muddle through.
Working with a website copywriter is a good way to save time, stop your brain from melting and allocate your resources efficiently (yes, I took economics in high school).
And working with a copywriter who understands your brand, is as passionate as you and gets excited about helping you hit your goals is a win-win-win.
Reasons to hire a website copywriter
You’ll get better copy. It’s essentially that simple.
Not convinced? OK, here are a few more reasons to grab yourself a website copywriter, stat.
Traffic, leads and conversions
Us website copywriters write strategically, with these goals in mind.
I write in a way that feels like you’re writing it yourself, really resonates with your audience and ticks all those SEO boxes.
This helps you attract, engage and convert (the holy trinity of copywriting).
Website copywriters know how to leverage every element on your page to convince visitors they they like you, trust you and really want to buy from you.
Get a fresh take
You’re so close to your business that you probably aren’t even seeing it anymore.
A website copywriter will look at what you’re doing with fresh eyes – with your buyers’ eyes! – and bring a new perspective to the process.
And our fresh perspective comes with bonus context: an understanding of the buyer journey, consumer psychology, SEO and good writing.
Give your brand some sparkle
No one wants to read a boring website (or a boring anything, really).
A good website copywriter helps distill your brand voice, vibe and style and brings it to your website. By speaking directly to your buyers, you’ll help to keep them on your website and encourage them to engage with you (and hopefully buy from you).
I understand your tone of voice, or can even help you create one, and use it across your site to keep your brand consistent and help with conversions.
Search. Engine. Optimisation.
Websites rank better (and therefore are seen more) when they are written and designed to be helpful for humans. That’s why the rule is: write for humans first, search engines second.
However, writing for the search engines is also key, which is why a good website copywriter will be all over the SEO skills as well as the writing skills.
I can research your keywords, weave them neatly into your copy in a way that shouts at Google. “Hi! Look over here! A great website that can tell you all about The Thing!”
Just do it
Honestly, good website copywriters are worth their weight in gold to your brand, your website and your sales. Convinced?