My work

Clients I’ve loved working with recently

  • Agave Lux

    SEO web and marketing copy

    I write SEO web copy, guest posts, press releases and more for this creative, premium agave spirit distributor. (Via Orion Marketing)

  • Website copywriting for Deep Well Psychology

    Deep Well Psychology

    Website copywriting
    I wrote all the web copy needed to launch this online-only psychology practice, including the blogs. I also did the basic design for the website.

  • Swoop/ NodeOne

    SEO marketing copy

    I write SEO-led web copy, blogs, guest posts and press releases for these Australia-based telco sister companies. (Via Orion Marketing)

  • Transition HQ

    Transition HQ

    Full website rewrite

    Amid a push for expansion, we completely redesigned the information architecture with UX in mind and rewrote all the copy, as well as adding some new education offerings to their suite.

  • Kardia Beauty

    Branding + packaging + About page + EDMs

    Megs needed help with branding for her fledgling skincare range. She was so chuffed with what we came up with that she also asked me to write her About page and marketing emails.

  • Torrens University Australia

    UX copywriting + more

    I do a bit of everything for this private university: copywriting for print and digital, proofreading, ghostwriting blogs and writing EDMs.

  • Krol Digital

    Product descriptions

    Jas is a digital marketer and a real whizz with the data and keywords, but she needs a hand with turning them into human-friendly copy. Together we’ve worked on Camilla, Costume Box, Flower Power and more.

  • Collective Hub

    Proofreading

    This beautiful lifestyle brand produces diaries, journals, books and more, and needs a sharp eye and a red pen over all their products before they print.

  • Really Simple Money

    Personal finance articles

    I write lighthearted educational content about making, saving and investing money for this personal finance website.

  • Intuto

    Business blogging

    Over several years, I’ve worked with the team at Intuto to help build their library of informative and educational content.

  • Women's Health

    Subediting + proofreading

    I subedit and proofread this monthly print magazine, interpreting research papers and other data to fact check articles and copy fitting articles.

  • T Australia

    Branded content

    T Australia had me write branded content to pair with their extensive advertising promises to brands including Cartier, Glenfiddich, Salvatore Ferragamo, Patek Philippe, Hermès and Calvin Klein.

  • Be Challenged

    SEO copywriting

    This team-building and corporate-event company needed to rewrite part of their website to show off their upgraded venue and activity offerings.

  • Adviser Ratings

    Articles

    I pulled on my journalist hat to write data-driven articles about topics including banking, home loans, super and politics for this financial adviser platform.

  • Oroton

    Oroton

    Product descriptions

    As an ongoing project, I produced category and product descriptions for this luxury accessory brand, with a focus on SEO and crafting compelling, brand-led narratives.