Write a great About Me page: 5 essential tips
Writing an About Me page can be intimidating. I totally get it. I don’t even like writing my own, though I’m perfectly happy writing them for other people.
Let me help you craft the perfect introduction to yourself and what you do with these five tips for writing an effective and engaging About Me page.
Write with your customers in mind
It might seem counterintuitive but your About Me page isn’t entirely about you. Yes, you’ll include your story, skills, qualifications and expertise, but you need to write benefit-led copy to emphasise why those things are relevant to your customers. “I have three kids of my own… so I understand what you need.” “I have a background in science… so these products are evidence-based.” “I’ve been doing graphic design for 20 years… so I have a lot of experience to apply to your project.”
Tell your story and show off your personality
Your About Me page is a chance to share your story and show off who you are behind the work. Don’t be afraid to get a little personal and share details and anecdotes that make your product/ service/brand engaging. This can help readers form an emotional connection with you, building loyalty among current followers and interest from potential ones. Give the reader a sense of why they should stick around and get to know you.
Talk about what you do and how you do it differently
To craft an effective About Me page, you’ll need to explain what kind of work you do and how that benefits your customers. Take some time to think about the unique process or perspective that makes your approach special – it could be a particular sense of humor, a different angle on tackling common problems, or a novel way of presenting solutions. Make sure to highlight how your USP sets you apart from the others in your field.
Highlight your qualifications and achievements
An effective About Me page should include a comprehensive list of qualifications and achievements. This is your chance to mention education, certifications, published works, awards… anything that confirms your excellence in your field. This will demonstrate the skills and experience you bring to the table – and remember to tie these back to the benefit to your customers.
Include visuals
High-quality visuals are important for building an engaging 'About Me' page, as they help create an emotive and meaningful experience for your customer. Adding personal photographs, video tours of your workspace, visual timelines or on-brand illustrations can enhance your storytelling, and make your offering more tangible to potential clients. If you haven’t already done so, it’s worth getting professional photos taken of yourself and your products/service to populate your website.
Of course, if you’re still staring at a blank page waiting for inspiration to strike, you may just want to outsource this particular job. Just get in touch to tell me what you need and I can whip up the perfect About Me page in no time at all.